If there’s one hair care product we’re seeing more and more of lately, it’s purple shampoo.On the other hand, something we haven’t heard a ton about is purple shampoo for brown hair.Often touted as a brightening, brass-busting shampoo for blonde hair, purple shampoo actually works to neutralize yellow and orange hues in colored hair of various shades. Purple shampoo is a lifesaver in upkeeping blonde hair. This color-depositing shampoo can turn hair purple for a few days. So, while you shouldn't put purple shampoo on your dry hair — like, ever — there are still products you can use on wet hair. Putting this on dry hair won't do anything for you, and leaving it in for an hour will just turn your hair purple. You should only use purple/blue shampoo once a week :-) Especially if your hair is porous as it will absorb more and such hair products could stain (your hair is usually especially quite porous if it’s dyed). In this video, YouTuber Kristina Angelina, leaves the purple shampoo in her hair for 30 minutes, for an intensive treatment to take her silver hair from blonde-ish to bright silver. When used several times a week, this shampoo can keep your hair cool all on its own. If you need to cut out a lot of brassiness, use a comb to work your purple shampoo through your dry hair before you get in the shower. BUT, do be aware that leaving purple shampoo on for upwards of 30 minutes to an hour can over-tone your locks and leave an unwanted tint to the hair color. To use a purple shampoo, wet the hair and lather on the formula. Here are some of our favorite premium purple shampoos… Repeat this for a few days and you'll see a result. Maine likes Color Wow Color Control Toning and Styling Foam as a great alternative to purple shampoo that neutralizes brassiness, and it comes in a purple tone for lighter, blonde hair … At best, it may (key word: may) tone done some of the brassier tones in your hair. Instead wash your hair twice and the second time leave it in for 5 minutes and then rinse. That's right, dry shampoo works on dry hair. Apply your purple shampoo generously to parted, dry hair. Remember, leaving purple shampoo in your hair for this long can result in some lilac staining. Purple shampoo will never turn your hair purple, nor will purple conditioner. This differs by brand so always check the instructions: some suggest leaving the product in your hair for as long as 10 minutes. It prevents you from having to use ammonia toners regularly, which can be damaging to your locks. How long should I leave purple shampoo in for? The best kept secret in all of this, is that you can put purple shampoo on both dry and wet hair! The majority of TikTok testers are leaving the shampoo in for an hour and getting light violet results, as … Make sure you do a test strand first to see how porous your hair is and how well it reacts to the shampoo! 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