It operates in the United States, the UK, as well as other countries. Are you learning about SWOT analyses? eBay is one of the best global brands with a total brand value of $13,017 million as of 2018. During the year 1996, the eBay site had hosted about 250,000 auctions in few categories like stamps, coins, beanie babies, and computers. For the full year, there was a rise of 5% … Both parties (Buyers and Sellers) subscribe with the company and information is collected by eBay on individuals. Also enter your email address at the bottom of the site to ‘Join us’ free for our newly published articles and newsletters. (A short analysis of Ebay’s financial results before moving on to SWOT Analysis:) E-bay’s net revenue saw a 3% change in the fourth quarter of 2016 as compared to the same period in 2015. The report also discusses the issues … SWOT analysis of eBay. The markets devoid of internet are untapped by eBay. Amazon: 47%; eBay:6.1%; Walmart: 4.6%; Apple: 3.8%; The Home Depot: 1.7%; Costco: 1.3%; Wayfair: 1.3%; Quarate Retail Group: 1.3%; Best Buy: 1.3%; Macy’s: 1.2%; Amazon Competitive Advantage Adaptability and Change. Customer Base: There are over 162 million users on eBay. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. It should be mentioned that eBay has added many services to its portfolio over the years through acquisitions or through buying significant stakes in some companies. This SWOT analysis of eBay aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of eBay. For instance, its revenue for the quarter ended March 31, 2019 was $2.6 billion (eBay Inc., 2019). Many digital services accept payments by Paypal and it can be used to … I love writing about the latest in marketing & advertising. Likewise, it entered the Indian market in 2004; however, could not create any significant market position till today. If you want to find out more about the SWOT of Amazon, you’re in the right place. eBay is supposed to be a multibillion-dollar business by having their operations in about 30 countries as of the year 2011. eBay manages their website, shopping website, an online auction where people and businesses buy and sell many goods and services. ebay Case Study Oksana Troshchiev, Responsable Web Marketing. eBay Inc., (2019) Who we are, available at https://www.ebayinc.com/our-company/who-we-are/ (accessed 12 July 2019), Interbrand (2019) https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/ebay/ (accessed 12 July 2019), Pani, P. (2018) How eBay failed to gauge India’s e-comm scene, available at: https://www.thehindubusinessline.com/info-tech/how-ebay-failed-to-gauge-indias-ecomm-scene/article9640407.ece (accessed 14 July 2019). eBay was formed by Pierre Omidyar during the year 1995 and it has eventually become a distinguished success story of the dot-com bubble. Founded: September 3, 1995: Logo: Industries served: Internet, Online retailing : Geographic areas served: Worldwide: … Other relevant articles for you are: Advantages and disadvantages of online learning. Likewise, opening online stores in the countries where it has no operations yet is worth exploring. LEARN MARKETING. In this competitor analysis tutorial, we will discuss Amazon competitors in detail. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. June 2019 - 2 - Acknowledgements I would like to thank my supervisor Prof. Dr. Didier Sornette, who has kindly given me countless guidance and advice throughout the Master thesis. As mentioned above, it agreed to pay over $1 billion to by Zoox; however, Levy (2020) reports that the … January 28, 2019 By Hitesh Bhasin Tagged With: SWOT articles. E-bay is one of the most recognized brand names in the field of e-retail. It has sanctioned the firm to develop … Copyright ©2017 - 2025. Company: eBay Founder: Pierre Omidyar CEO: Devin Wenig Year founded: 1995 Headquarter: San Jose, California, USA Number of Employees (Dec 2019): 13,300 Type: Public Ticker Symbol: EBAY Market Cap (May 2020): $30.53 Billion Annual Revenue (Dec 2019): $10.80 Billion Profit |Net income (Dec 2019): $1.79 Billion Products & Services: eBay … Consequently, the high streets are dying which in fact offers eBay a great opportunity for further growth and development. There was a rise of $73 millions in the revenue for the fourth quarter. SWOT for Ebay Case Study is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. I appreciate the opportunity to work on this interesting topic under the Chair of Entrepreneurial Risks and is deeply grateful for all the help received along the process. Company Background. The success of eBay is measured by means of customer success. User can pay for items using the currency that pleases them. If you liked any of these articles, please feel free to share with others by clicking on the icons below. In this SWOT analysis consideration, eBay’s … Success is not the only story that eBay can share; it has some stories of failure to share as well. Its global ‘one size fits all’ strategy has failed to help it take first mover advantages in the Indian market (Pani, 2018). Like many posting here, i see an end coming to auctions. Next issue to discuss in the SWOT analysis of Amazon is weakness. By having many services coupled with these, like payment solution, eBay is enabling global e-commerce for the online community. Can be subjected to online frauds & security breaches which can affect the business of eBay. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. There is no doubt that low cost, differentiation and information technology are the major swot … How to Raise Money for Charity or Fundraising. With a current workforce of about 33,500 people, more than 16 billion dollars was generated in revenue in the year 2013, and a net profit … Menu. Essential . Introduction. Amazon’s rapid expansion has also been proven costly. eBay provides the sellers with the platform, support, and solutions that are required for the businesses to grow and succeed. M Rahman writes extensively online with an emphasis on business management, marketing, and tourism. He is a lecturer in Management and Marketing. eBay is a fantastic online auction and shopping website and has operations in many countries around the world. We have created it as an update for students and professional using … How many people use eBay? October 18, 2019 By Hitesh Bhasin Tagged With: SWOT articles. These high fees often leave the sellers without any profits, and therefore, many of them go out of business fairly quickly. … SWOT analysis is a strategic planning tool that can be used by eBay managers to do a situational analysis of the firm. Opportunities in the SWOT Analysis of eBay, SWOT ANALYSIS OF UBER – UBER SWOT analysis, SWOT analysis of Pantene – Pantene SWOT analysis. This Amazon SWOT analysis reveals how the largest online retailer used its competitive advantages to become the dominant player in the retail industry. eBay SWOT analysis. eBay faces a stiff competition from a good number of competitors. Umar Farooq June 6, 2019. 3. eBay is the platform where the world goes shopping, sell, and give. SWOT Analysis covering the strengths, weaknesses, opportunities and threats for Amazon the online retailer . It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. Registered Trademark Symbol | Meaning, Usage and how to write? eBay is one of the most successful stories of the dot-com bubble. Seasonal sales analyses for on-line retailers in 2007 were concluded with EBay ranking the highest for … While compared to Amazon, it has seen … EBay Strengths. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. It enables trade on national, local, and international basis with tailored sites in the markets around the world. For more information on how to do a SWOT analysis please refer to our article. Be A Great Product Leader (Amplify, Oct 2019) Adam Nash. In addition, … Likewise, many other online marketplaces e.g. Amazon Inc. is the largest e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington, … eBay facilitates business to consumer and consumer to consumer sales through their websites. Sophisticated infrastructure and the global scale of operations 3. eBay is an American multinational e-commerce industry that was formed during the year 1995 and is headquartered in California, United States. eBay can grow further by adding new countries to its Global Shipping Programme (GSP). Many online platforms have been hacked over the years. Drawing the attention of new users is certainly worth exploring. Marketing Topics; Swot Analysis; Pest Analysis; Business; Amazon Competitors. Its business model of acting as a middleman between sellers and buyers is fantastic and minimises its operational costs. Many sellers complain that eBay’s fees for listing items and payment processing are very high and these fees have risen significantly over the years. For more than two decades, eBay has been a constant support for small businesses who make use of their platform to reach their dreams. SWOT Analysis is a proven management framework which enables a brand like PayPal to benchmark its business & performance as compared to the competitors and industry. The following table illustrates eBay SWOT analysis: Strengths 1. Online security threat is also a major issue to consider in this discussion. Home Marketing Articles BTEC Marketing Presentations Marketing Lessons Glossary Marketing Quizzes Buy Marketing Resources . EBAY SWOT ANALYSIS. While there are millions of listings currently available on eBay, the company has somehow developed a negative brand image over the years. One of the leading online payment systems which actually came in limelight in 2000 due to a viral campaign, PayPal Holdings, Inc. is now owned by Ebay. We hope the article on the ‘SWOT analysis of eBay’ has been helpful. Everything that you ever wanted to buy is at one place, and the name of this place is Amazon.When Jeff Bezos started his business in 1994, Amazon was one of the few Internet retailers and, certainly, had ample opportunities to turn into the tech giant. Ebay Conclusion Swot Essay Analysis. Find many great new & used options and get the best deals for SWOT Analysis a Complete Guide - 2019 Edition by Blokdyk Gerardus at the best online prices at eBay… eBay’s financial position is very good as well. It is noteworthy to mention that the prices charged by the sellers on eBay are often far cheaper than those offered on most other online platforms. Brand value 4. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top PayPal competitors and includes … Your email address will not be published. Trillion Dollar Coach Book (Bill … By the year-end, it had overseen about 15,000 auctions daily with about 2000 of them being new each day. eBay Inc. is an American multinational e-commerce company based in California, the USA. eBAY SWOT Analysis. Customer Code: Creating a Company Customers Love HubSpot. Types of Bankruptcy | Chapter 7 Vs. Chapter 11 Vs. Chapter 13. However, it is worth mentioning that eBay has taken a number of initiatives recently to change consumer perception. Like 18704 Lynn, I see more and more small sellers migrating to Facebook and other social networking selling. Explore our E-commerce and Retail Digital Marketing Toolkit. Free shipping for many products! He holds an MSc in Tourism & Hospitality from the University of Sunderland. In fact, eBay’s security was breached in May 2014 causing the theft of consumers’ data such as usernames, passwords, phone numbers, and physical addresses. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. The website is provided free for buyers, but the sellers are charged based on listing items by having a limited number of free listings. Certainly, price war in online retailing is intense and Amazon is not immune from it. Through this article, let us discuss the SWOT analysis of the eBay business. SWOT ANALYSIS OF PAYPAL. Buyers can use it free, while sellers are charged some fees. eBay is an online marketplace where the trade of goods and services takes place globally, and the payment for the services and products takes place as well. Following are the Opportunities in eBay SWOT Analysis: 1. Shopify, BriskSale, StoreEnvy, Poshmark, Jet, and Facebook also compete with eBay directly or indirectly. Welcome to LearnMarketing.net Amazon SWOT Analysis 2019. Both consumers and businesses can use it to buy and sell a great variety of goods and services. https://www.ebayinc.com/our-company/who-we-are/. By Dave Chaffey 14 Jan, 2019. Why Ebay? This is known as Business2Consumer (B2C) of their business. I also want to express … This statistic shows the number of users on eBay. Here is the eBay SWOT analysis: Strengths. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. eBay has roughly about 180 million active buyers, 1.2 billion live listings, and 459 million app downloads. SWOT Analysis of eBay. In this case, eBay Inc.’s remote or macro-environment is subject to the effects of governments pertinent to the business. In fact, the two giants that mostly dominated the world of e-commerce until recently are eBay and Amazon. Olivia Sicard Bruna Iacuzzi Madison McHenry-Kroetch Tariq Abou-Baqr Luke Hager Andrew Peterson Olivier Rolland Online Services About ebay 2005 Focusing on their customer service and expanding their business model outside of online shopping would be a … The increase has been seen in many countries such as the USA, the UK, Canada, and India to name but a few. Ecommerce strategy . Dependence … Partnerships with companies for bulk selling. Paypal is known for its secure system and easy money transfer. A case study focusing on eBay strategy. In Q2/2019, eBay reached 180 million active users. It works with the mission to be the world’s favourite destination to discover unique selection and great value. Amazon the online retailer … Brand Recognition: eBay is known as the best auction site in the world and it is instilled within people that if they want to sell something they should use eBay. The eBay site receives about two million hits per week and the amount of money for goods exchange exceeds about $6 million for a year. Interbrand, a global brand consultancy company, placed eBay at #38 in its annual ranking of Best Global Brands for the year 2018 (Interbrand, 2019). Find many great new & used options and get the best deals for SWOT Analysis Log Book : Special Notebook for SWOT Analysis by Decision Aid Publishing (2019, Trade Paperback) at the best online prices at eBay! Amazon competitors include Walmart, eBay, Netflix etc. The company’s strategic managem… EBay offer the largest sole on-line marketplace operating on a global scale. Pursuing similar growth strategies may turn out be very useful for eBay. Many people perceive eBay as a ‘second hand’ products marketplace. As of July 2019, eBay has 180 million global active buyers and 1.2 billion live listings (eBay Inc., 2019). Threat is the last element to address in the SWOT analysis of eBay. Last updated: May 23, 2020. This creates vast advertisements for sellers and small businesses which snowballs into attracting more users to the site. Good Customer Relations – eBay maintains good customer relations through the use of instant feedback. In fact, it impacts heavily on Amazon’s profit margins. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world. What to Upload to SlideShare SlideShare. eBay Inc. is an American multinational e-commerce company based in California, the USA. As a main player in the industry, the company’s performance relative to the SWOT variables sheds light about the challenges facing other firms that reach consumers and sellers through the Internet and related technologies. With this, the website can get many shoppers who are looking out many products to shop for. The results of this SWOT analysis of eBay Inc. put the online trading platform business in context. Case study . This SWOT analysis of eBay aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of eBay. My predictions for ebay for the next 1-3 years. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University. It helps them to connect to people by means of technology to create more opportunity for all. PayPal is one of the leading brands in the banking & financial services sector. Ovidijus Jurevicius | February 16, 2013 Print. Key Facts; Name: eBay Inc. Use our free free swot analysis of ebay today - to help you write a business essay, dissertation or piece of coursework. eBay Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on eBay. In addition, the sale of counterfeit goods by some sellers has damaged eBay’s brand reputation. For example, the company’s online marketplace is subject to governmental influences in the United States. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. However the strong customer relationships are founded on a Consumer2Consumer (C2C) business platform, where strong business relationships occurs, for example where buyers and sellers leave feedback for e… 2. eBay is an American multinational e-commerce industry that was formed during the year 1995 and is headquartered in California, United States. EBAY SWOT ANALYSIS ftuboy. SWOT; PESTEL; 5 Forces; Management; HRM; stats; Marketing; Marketing Mix; Literature; Contact; Submit; Ebay Five Forces Analysis Author- Abhijeet Pratap | Posted-July 24, 2018 April 23, 2017 | Updated: July 24, 2018 | Five Forces Analysis of Ebay. 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